ADT Partners With Instacart to Provide Mobile Safety Solution for Shoppers

Instacart’s grocery shoppers can connect to ADT’s emergency services and share GPS location data and trip or task details.

BOCA RATON, Fla. — ADT (NYSE: ADT) has partnered with Instacart to provide its mobile safety solution, Safe by ADT, to the online grocery retailer’s 500,000 shoppers through an in-app safety feature.

The Safe by ADT platform will power Instacart’s new safety and emergency response feature, allowing shoppers to quickly and discreetly contact emergency services anytime they may feel unsafe.

The platform is described as a data-driven, customizable mobile safety solution that seamlessly integrates into third-party apps, providing on-the-go users with access to the company’s monitoring centers to help provide emergency assistance. Customers can connect with a monitoring operator who may receive customer location, identity and other partner-specified data, such as trip or task details.

“ADT is eager to work alongside Instacart as it quickly grows and provides more ways to help keep its shoppers and customers safe with tech-based solutions like Safe by ADT,” says Leah Page, vice president, mobile security and strategic projects. “At ADT, we believe everyone has the right to feel safe, and companies like Instacart that institute solutions like Safe by ADT are helping to create safer working experiences for hundreds of thousands of Americans.”

The new safety feature within the Instacart Shopper app can quickly connect shoppers to emergency services and send along incident details, including GPS location. This feature is especially critical when shoppers are unfamiliar with their surroundings or cannot describe their location to a dispatcher. Once activated, the safety feature can help emergency services to locate the shopper, even if they moved after the initial alert.

“The safety and well-being of all Instacart shoppers is our top priority,” says George O’Brien, vice president of shopper product at Instacart. “With the support of ADT, we’re making it possible for shoppers to access 24/7 emergency services directly from their Instacart Shopper app, helping make sure shoppers can get assistance when they need it most.”

ADT first unveiled the platform at CES 2020, along with announcing a similar partnership with Lyft.

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