All Roads Lead to the Connected Home
Having just entered the security industry earlier this year, it may have seemed somewhat presumptuous to proclaim in my April editorial that the residential alarm dealer’s future lies in smart or connected homes. However, the ensuing months have only served to further validate my beliefs regarding this unavoidable truth.
As part of Security Sales’ continuing commitment to help dealers recognize, adapt to and capitalize on emerging trends and business opportunities, this month’s issue features a special section dedicated to the connected home. The material we have gathered provides overwhelming evidence to the market’s viability, opportunities for the alarm industry and the urgency to act now.
The section includes an exclusive Q&A in which SMART CEO Herman C‡rdenas explains why security dealers must become “digital plumbers”; a case study illustrating how integrated systems are changing American family lifestyles; an editorial in which home networking/automation authority William J. Rose predicts security-only companies will eventually vanish; a new products section; and articles by experts on structured wiring, computer controls and home theater/audio.
Like any other industry facing similar circumstances, security’s consolidating market and shrinking profit margins have necessitated change. This change means growing your business and expanding your horizons. This change means receiving the necessary training and partnering with the right players to forge a winning stake in the soon-to-be-exploding home electronics market.
The good news is that you don’t have to completely turn your business model upside-down overnight. You can do it gradually in steps. Just make a plan and stick to it. The crucial factor is to get the ball rolling—TODAY. Do not be intimidated; be invigorated. Golden opportunities like this do not come along often.
Alarm dealers are on the ground floor of the burgeoning intelligent home market. Are you going to ride the proverbial elevator all the way up to the penthouse of profits, or stand idly by as your company gets the shaft?
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