Be Recognized – You Deserve It!

Attention installing electronic security contractors! Here are a few questions I would like you to ask yourself:


  • When you complete an installation, does your company feel a sense of pride in the quality of your work?
  • Do you go out of your way to make sure your customer is not just satisfied, but elated that he/she decided to do business with you?
  • Does your company creatively “think out of the box” in relation to sales, marketing and promotional materials?
  • Do you believe genuine recognition of a job well done is a powerful human motivator?

    If you answered “Yes” to any of these questions, I would like to personally invite you to participate in our 2005 Sales and Marketing Awards (SAMMYs). Our awards program takes place on the eve of opening day at the International Security Conference & Exposition (ISC) West in Las Vegas — and is an officially recognized ISC-sponsored event.

    This year, we are celebrating the program’s 10-year anniversary.

    Before you say, “Ah, I don’t have a chance to win!” Fuggetiboutit! I want you to know installing companies of all sizes can win awards in the following “best” categories:


  • Integrated Residential Installation of the Year(grand prize)
  • Integrated Commercial/Industrial Installation of the Year (grand prize)
  • Overall Integrated Marketing Program (grand prize)
  • Sales Brochure: Residential
  • Sales Brochure: Commercial/Industrial
  • Company Newsletter
  • Television/Radio Advertisement
  • Promotional Item
  • Company Logo/Vehicle Design
  • Business Card Design
  • Web Site Design
  • Newspaper/Yellow-Page Advertisement

    Do the winning or runner-up companies have the largest budget or the greatest resources? Not necessarily. Throughout its nine-year history, the SAMMYs have named winners from all strata of the alarm industry. In fact, the categories have been devised to promote equal opportunity for installing electronic security contactors big and small.

    Just imagine this: A majestic SAMMY trophy prominently exhibited in your office, serving as a powerful testimonial to potential customers of your company’s commitment to quality. In addition, the exposure you receive in the pages of a prominent national trade magazine (SSI, of course) can be shown to prospects.

    In the case of the grand prizes, what better way to impress clients of your prowess than by showing them your plaque and magazine coverage as the 2005 Integrated Residential or Commercial/Industrial Installation of the Year Award-winner? And, new this year is the Overall Integrated Marketing Program award.

    Featuring hors d’oeuvres, beverages and a multimedia presentation, the SAMMYs have been likened to the security industry’s version of the Oscars — without the fancy tuxedoes! In addition, the awards presentation and ceremony has become a great place to meet and network with contemporaries, and the subsequent in-depth coverage in SSIhas spread the message far and wide. It’s simple, and FREE to enter!

    For complete SAMMYs rules, judging criteria, entry form and other information, see ad on opposite page of the August 2004 issue or visit SSI’s SAMMYs Web page at If people are always complimenting your company about your installations and marketing materials, trust me you have what it takes! Please take some time to submit your entry. So what are you waiting for? The deadline for entries is Nov. 30, but beware — procrastination is the enemy!



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