COVER STORY: 40 Products Worth Idolizing

Master Circle

On Top 40 radio, you’re more likely to hear whomever the record companies want you to hear, rather than those recording artists who have established themselves as being truly talented and/or innovative. Yet it is the U2s, Princes and Rolling Stones of the world who remain the most revered and top live draws. Likewise, products named to SSI’s Masters Circle All-Stars are the industry’s classic, best-selling performers.

These products may not be the latest and greatest, but they are not on the bleeding edge of technology either. They are the tried-and-true devices on which the industry’s most respected installing security systems integrators stake their reputations and livelihoods. They are the products that allow the owners and operators of these companies to sleep at night knowing their customers are in good hands.

However, it is not just about the products, but also the manufacturers responsible for them. These suppliers not only produce exemplary, field-tested goods, but also provide superior support in the event of a problem. Now in its fifth year, Security Sales & Integration salutes these manufacturers and their creations with its annual Masters Circle All-Stars.

Based on research culled from SSI’s Brand Awareness Study, wholesale distributors, dealers/integrators and other industry sources, five to 10 companies in each of eight product categories have been identified. Each category includes the best-sellers from each of the represented manufacturers, arranged alphabetically, for a total of 40 products.

The Masters Circle is by no means all-inclusive – there are other fine manufacturers producing high-quality products. That said, the ensuing pages highlight most of the leading players and the products that helped them get there.

To view the Masters Circle All-Stars line-up, Click Here

If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our FREE digital newsletters!

About the Author


Scott Goldfine is the marketing director for Elite Interactive Solutions. He is the former editor-in-chief and associate publisher of Security Sales & Integration. He can be reached at

Security Is Our Business, Too

For professionals who recommend, buy and install all types of electronic security equipment, a free subscription to Security Sales & Integration is like having a consultant on call. You’ll find an ideal balance of technology and business coverage, with installation tips and techniques for products and updates on how to add sales to your bottom line.

A free subscription to the #1 resource for the residential and commercial security industry will prove to be invaluable. Subscribe today!

Subscribe Today!

Get Our Newsletters