Ginsburg Sees 2015 Good Gains Coming From Home Controls Business

Central Security Group President and CEO Richard Ginsburg discusses the issues he thinks will most affect the overall security industry in 2015.

The January edition of SSI includes our annual industry forecast as a cornerstone of our special 2015 Industry Forecast Issue. For the piece, I interviewed more than 20 of the industry’s most knowledgeable market analysts, business experts, security dealers, systems integrators, supplier representatives and trade association directors. Some of their perspectives can be found in the magazine article, with the balance of their assessments appearing in separate blog posts.

Featured in this installment: Richard Ginsburg, president & CEO, Central Security Group

What do you expect to be the major security technology and market shifts for 2015?

Richard Ginsburg: The industry’s technology will continue to evolve both in residential and commercial, with more and more Web-based control and monitoring focus. I believe a rebounding U.S. economy, lower oil prices and the perception of crime are all strong tailwinds for the industry.

RELATED: IHS’ Cropley Says Video Surveillance Market to See >10% Growth in 2015

What do you expect to be the major security business and operations catalysts?

Ginsburg: Suppliers will have to innovate more to give end users better-designed and more robust equipment. Suppliers will have to deal with an increased threat of manufacturing from the Far East. For dealers, the capital outlay for new systems continues to increase, so more than ever they need to have strong liquidity themselves or a strong dealer partner to fund their installations. On the monitoring side, lower cost won’t continue to cut it. Providers will need to continue to invest in infrastructure and better technology.

What type of year in 2015 are you anticipating throughout the channel?

Ginsburg: We are bullish on the security industry and believe it will continue to outpace GDP growth. I anticipate a strong year for our manufacturers and suppliers, on the tailwinds of increased home automation offerings and demand. In the new year, dealers and integrators will be challenged by new industry entrants and increasing costs of installations. For monitoring providers, I anticipate continued pricing pressure from dealers.

RELATED: TRG Associates’ Brady Sees Security Dealers Fending Off Telco and Cable Firms in 2015

What are some pressing security industry issues you expect to remain unresolved?

Ginsburg: The industry continues to face challenges and issues related to false alarms, unscrupulous sales tactics, and poor installation standards. I believe there needs to be more acceptance of next-generation products, and that new industry entrants will prompt many to step up their games to compete effectively.

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About the Author


Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration. Well-versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is nationally recognized as an industry expert and speaker. Goldfine is involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), ASIS Int'l and more. Goldfine also serves on several boards, including the SIA Marketing Committee, CSAA Marketing and Communications Committee, PSA Cybersecurity Advisory Council and Robolliance. He is a certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast. Goldfine joined Security Sales & Integration in 1998.

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