Telguard: Commercial Fire Communications Can Be Path to Profits
The Telguard TG-7FS cellular communicator as an alternate path that can replace the use of two dedicated phone lines.
Recurring monthly revenue (RMR) is a fundamental component of the business strategy that security and fire dealers rely on. The key to continued success with an RMR model is to offer a service that is perceived by a consumer as an undeniably better value than its alternative.
Enter the Telguard TG-7FS and its sole path communication option for commercial fire applications. For years, fire systems have been forced to utilize two dedicated telephone lines as the standard communication path for fire signals. This meant that while fire dealers collected revenue from the monitoring services rendered, the telephone companies collected revenue from the communication paths used.
With the changes to NFPA 72 code that started to take place in 2010, which introduced the Telguard TG-7FS cellular communicator as an alternate path that can replace the use of two dedicated phone lines, the door was opened for fire dealers to not only offer a service that would save their customers money, but that would also shift the revenue gains away from the telephone companies and into the dealers’ pockets.
The value for the customer is twofold. From a financial perspective, the cost of the required cellular path is low enough that, in most situations, a dealer can offer the service to the customer at a much lower price point than two telephone lines. From a technical perspective, the use of a sole path cellular communicator like the TG-7FS offers a path that is more closely supervised for failures in connectivity (five- or 60-minute) than the standard 24-hour timer tests used with traditional phone lines.
As a customer, the value is truly undeniable: better supervision at a lower price point. As a dealer, making your customers happy by saving them money is one thing, but saving them money while increasing your revenue is the goal that every business in the RMR game strives to achieve.
Daniel Rosales, Sr. Director, Technical Service and Support, Telguard
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