How to Profit From Migrating to Video-Verified Alarm Solutions

Reducing false alarms, providing enhanced real-time information to monitoring centers and responders, and RMR are all reasons for dealers to deliver video verification.

How to Profit From Migrating to Video-Verified Alarm Solutions

Meet PPVAR, an Organization on a Mission

The Partnership for Priority Verified Alarm Response (PPVAR) is an industry organization that includes law enforcement members on the board and whose mission is to promote and educate both the security industry and public safety on the benefits of verified alarms. In 2012, Keith Jentoff, who was with Videofied at the time, along with Don Young, now CIO of ADT, formed PPVAR.

As PPVAR President Joey Rao-Russell explains, “They reached out to the people in the industry. Video verification then was not having a lot of adoption by the traditionalists in our industry. They had the vision to look ahead to where we are now. This is an industry initiative because we have to provide a better product to both our customers and to law enforcement.”

PPVAR consists of members from law enforcement, the insurance industry and the electronic security industry to fairly represent all interests in the battle against property crime. The goal is to collaborate with all members involved in the alarm response process and share best practices, ideas and the information necessary to maximize the effectiveness of all resources necessary to protect our valued customers’ life and property.

The partnership includes membership from law enforcement, insurance sector and electronic security industry.

While PPVAR has informational tools dealers can use to do outreach on the local level to law enforcement, Rao-Russell says imparting PPVAR’s message to dealers is sometimes as simple as talking face to face with them.

“Most of our outreach is to smaller dealers. We encourage them to reach out to their law enforcement officials,” Rao-Russell says, adding that trade shows are important outreach opportunities.

PPVAR works closely with the Security Industry Alarm Coalition (SIAC), and also with the insurance industry to develop ways to provide deeper discounts or better coverage for people who use a verification model. Another important PPVAR initiative is operator training on how to monitor and dispatch for alarms and provide a better product to law enforcement.

“We are in a time of disruption,” Rao-Russell states. “But we have to recognize it’s not destruction — it’s an opportunity to pivot and do things differently to come into line with what our customers and subscribers need.”

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Erin Harrington has 20+ years of editorial, marketing and PR experience within the security industry. Contact her at

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