ADT Enters EAS Market With WG Security Products Alliance

ADT Commercial will install and service WG Security Products’ comprehensive electronic article surveillance portfolio in the United States.

BOCA RATON, Fla. — ADT Commercial, based here, is expanding into the electronic article surveillance (EAS) market through a strategic alliance with WG Security Products.

ADT Commercial will install and service WG Security Products’ comprehensive EAS portfolio in the United States, including a full range of detection systems, hard tags, specialty tags, disposable labels, deactivation devices and detachers, according to an announcement.

“We’re thrilled to expand into electronic article surveillance and offer customers another provider to consider in their search for EAS solutions, one with service excellence at its core,” states Dan Bresingham, executive vice president, Commercial, ADT. “We’re proud of the dedicated team we’ve assembled, with decades of retail and EAS experience to deliver on the promise of best-in-class service, including Rex Gillette, a 35-year veteran in retail loss prevention and the EAS market.”

The company will help customers build and maintain their current EAS solutions that utilize 58 kHz AM frequency technologies, regardless of type or manufacturer, as well as install new systems. Additionally, the systems integrator will provide remote system tuning and troubleshooting, which reduces the need for technician trips and helps customers save money, according to the announcement.

“WG Security Products is a trusted and comprehensive provider, and this partnership enables us to offer customers a total EAS solution,” said Rex Gillette, vice president, retail sales at ADT Commercial.

“We’re excited to have ADT Commercial as our business partner,” says Graham Handyside, executive vice president at Campbell, Calif.-based WG Security Products. “WG strives to help more retailers minimize shrink, improve sales and reduce in-store labor costs.”

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