CAA Winter Conference: Dec. 9-11

The California Alarm Association (CAA) put on its annual Winter Conference at the posh, recently refurbished Sir Francis Drake Hotel off Union Square in San Francisco Dec. 9-11.  The turnout was exceptional for an event highlighted by a banquet honoring Protection One’s George Weinstock, a riveting motivational lecture by Vince Lombardi Jr. and a detailed marketing presentation by Security Sales Managing Editor Scott Goldfine.  Hot topics included the association’s legal fight to stop the city of Livermore, Calif., from restricting alarm monitoring and the newly formed Western States Security Alliance (WSSA).

The Weinstock proceedings were paced by Security Industry Association (SIA) Executive Director Ron Spiller’s impeccable comic flair and a PowerPoint presentation put together by Greater Alarm Co. President George De Marco that made an entertaining case for Weinstock being the Batman of the security industry.  Lombardi, son of the legendary Green Bay Packers football coach, sprinkled his presentation with several amusing anecdotes.  “When my father told someone to take a seat, they didn’t bother to look for a chair,” the younger Lombardi quipped in alluding to his famous father’s unwavering intensity.  The festivities wrapped up with “Industry Incorrect,” an informal discussion panel that included National Burglar and Fire Alarm Association (NBFAA) President-elect Bart Didden.

The City by the Bay provided an eloquent backdrop for the conference.  The streets overflowed with holiday shoppers and tourists alike amid mild temperatures and clear, sunny skies.  Many seized the opportunity to catch the city’s famous trolley cars down to Fisherman’s Wharf, where conditions were ideal for a picturesque tour of the bay, the Golden Gate Bridge and Alcatraz.  Afterwards, a visit to nearby Chinatown provided a plentiful array of authentic restaurants for indulging in sumptuous Chinese cuisine.  San Francisco is indeed a great place to visit.  The only downside is that it’s a bit pricey and the escalating homeless problem in the downtown area needs to be addressed.

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