GE Introduces Integrator Program

AUSTIN, Texas — There are plenty of dealer programs available for contractors, but GE Security is taking such programs to the next step. They are introducing what is by most accounts the first-ever integrator program by a major manufacturer.  The GE Security Integrator Program will start in the middle part of this month and cater specifically to contractors who integrate security systems with other products.

“Until now, there has not been a program specifically designed to benefit security system integrators who focus primarily on commercial and enterprise customers,” says Milan Vaclavik, GE Security’s director of Channel Marketing.  “This program … provides one resource for all types of security products, delivers award-winning training that sharpens sales and technical skills, and updates integrators on the newest products available.”

Like dealer programs, GE’s integrator program is designed to provide support for those who sell and install the company’s products. With its array of products beyond security systems that range from lighting to construction equipment to energy controls, GE is a natural to startup the first integrator program according to Craig Leiser, who studies dealer programs for security industry consulting firm Sandra Jones and Co.  “GE is becoming a supply source of choice for potential system integrators,” Leiser says. “It’s not exactly a marriage made in heaven, but a great engagement party.”

The program will allow integrators to be assigned a single GE Security contract without having to go through non-security product representatives. In addition, those in the program will have access training programs and lead referrals as well as marketing, financial and technical support. Leiser says the move by GE may be followed up by a flurry of integrator programs by other manufacturers. “Any other company in the manufacturing realm should be considering it.”

For more information on the GE Security Integrator Program, contact Nicole Deschler, channel marketing manager, at (262) 639-6909 or [email protected]. Information is also available on the GE Security Web site at

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