Systems Integrator Paladin Technologies Rolls Out Rebranding Strategy
Paladin’s recently acquired U.S. entities Lee Technology and TekWorks are now doing business under one unified brand, effective Jan. 1.
VANCOUVER, B.C, Canada — Systems integrator Paladin Technologies, based here, announces that its U.S. entities Lee Technology and TekWorks are doing business as Paladin Technologies, effective Jan. 1.
Paladin acquired Austin, Texas-based Lee Technology in November 2020. The integrator merged with TekWorks, headquartered in San Diego, in January 2019. The rebranding strategy reflects the evolution of the company as well as the vision for the future, according to the announcement.
Paladin staffs offices coast to coast with more than 1,000 employees who design and install technology solutions for companies requiring network infrastructure, A/V, fiber optics, structured cabling, integrated security, unified communications and more.
“We have been growing our presence in the U.S. market for two years. During that time, we have worked hard on instilling our core values and the teamwork emanating from this is now very apparent,” explains Paladin President Ted Reid. “Consequently, we felt this was the appropriate time to unite under one brand: Paladin Technologies. It is important to note that all existing teams will remain in place such that there will be no diminishment of our service levels or support at the local level.”
Paladin will retain all existing office locations as the team positions itself further across North America. Currently, the company is operating 18 offices throughout its regions.
Reid adds, “I am excited each day to work with the team that has aligned within our group of companies. This year in particular has presented endless examples of our people working together to ensure the success of our clients’ operations. Through our rebrand of the U.S. operations, what I look forward to most is the opportunity it will provide to our people. Through training, collaboration, and development across all areas we do business, our company holds a bright future.”
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