If you create a great marketing idea for a new product or service, expect that others may straight up copy you or be inspired to create their own version. Guaranteed. It’s a copycat world after all.
Be it a national provider or a lean, mean local marketing machine, there is much installing security contractors can learn from each other in their promotional pursuits.
Held each year on the eve of ISC West, SSI’s Sales & Marketing (SAMMY) Awards endures as the industry’s only program to recognize the industry’s top marketers for ingenuity and excellence. It also serves as the perfect venue for security dealers and integrators to reflect on their own marketing efforts to determine what works and what doesn’t.
The following profiles spotlight the winners of the 10 marketing categories from the 24th SAMMY Awards. Within you’ll discover a wealth of ideas to incorporate into your own marketing endeavors. Of course, we encourage you to enter the program next year for a shot at SAMMY splendor.
SSI would like to thank the panel of independent judges who evaluated nearly 160 entries from installing and monitoring security systems contractors. These individuals are among the industry’s top marketing and PR professionals. They are: Tom Brigham, principal, Brigham Scully Communications; Jon Daum, partner, Daum Weigle Public Relations; Tory Hinton, director, public relations, Maize Marketing; David Morgan, co-founder, Security Dealer Marketing; Lucette Nicoll, president, Nicoll Public Relations; Beverly Steinberg, owner, GBL Public Relations; Sue Toscano, principal, Toscano Communications; and Chelsie Woods, principal, Eclipse Media Group.
Additionally, a special thank you goes out to program sponsors ABB, ADI, ESA, Honeywell, ISC West, PSA, Resideo and System Surveyor for helping make the 2019 SAMMY Awards possible. Be sure to look for the Installers and Integrated Installations of the Year in the July issue.
View profiles of each winner below.
- ADT Wins SAMMY Award for Best Overall Integrated Marketing Program
- Stanley Security Wins SAMMY Award for Best Display Advertisement
- Acadian Wins SAMMY Award for Best Website Design
- First Response Wins SAMMY Award for Best Newsletter
- Indiana Alarm Wins Award for Best Brochure
- Mission Protection Wins SAMMY Award for Best Promotional Giveaway
- ADT Wins SAMMY Award for Best Vehicle Graphic Design
- Acadian Wins SAMMY Award for Best Community Outreach Program
- Custom Alarm Wins SAMMY Award for Best Social Media Campaign
- LOUD Security Wins SAMMY Award for Best Video/Audio Promo
