The SAMMYs — short for the “Sales and Marketing Awards” — are an institution in the electronic security industry. Thus, it was no surprise when The Bridge Stage area was packed with security luminaries during ISC West 2025, the gathered masses eager to see which firms would take home a SAMMY Award.
SSI has bestowed the SAMMY Awards on security installers, integrators and dealers, recognizing their sales, marketing, creative and business excellence for 30 years now.
Here, we spotlight each of our 2025 SAMMY Award winners, presenting a short adaptation of their successful submission materials and sharing a personal reflection from each winner about what winning a SAMMY Award means to them.
We hope you enjoy this celebration of security industry excellence, and we look forward to seeing you at ISC West next year for the 31st annual ceremony!
