STOCKHOLM, Sweden — Market research company Taloustutkimus surveys Finnish consumers’ opinions on brands every year. This year, ABLOY was ranked the most valued brand in Finland, according to a recent company announcement.
”It is an honor to influence how the ABLOY brand sounds, looks and feels like. Our brand is well-known in Finland and around the world,” says Johanna Varis, Abloy Oy head of marketing and segment development, in the announcement
Evolving ABLOY Brand Entails Thoughtful Choices
”Brand building is systematic and requires active listening to customers,” she says. “We have been granted with the opportunity to impact the daily lives of Finns at home, at work, and during their free time. Earning the trust of Finns also indicates how our brand is valued and trusted outside of Finland.”
ABLOY is “a pioneer in the security field and in developing new digital and mechanical locking products,” the company announcement says.
Changing the brand’s image is “carefully considered.” For example, the company’s iconic logo has only been renewed five times during nearly 120 years of operations.
”Every person behind ABLOY values the brand. We all play a part in building a success story and a better future for everyone,” says Varis.
This year’s top five most-respected brands in Finland according to Taloustutkimus’ research are ABLOY, The Nordic Swan Ecolabel, Hyvää Suomesta -label (Produce of Finland), S-Etukortti and The Key Flag. ABLOY previously topped the list in 2018.
In the study, consumers ranked 686 different brands based on how much they value that particular brand. The survey also asked, for example, how likely consumers would be to recommend the brand.
