LAS VEGAS – Commercial and residential home automation and security solutions provider Acoustic Design Systems (ADS) recently announced the promotion of Amanda Crigar to vice president.
In her new role, Crigar “spearheads the development of new efficiencies, procedures, and training programs while overseeing day-to-day operations by leading the company’s sales, marketing, finance, accounting, human resources, and administrative departments,” the company announcement says.
Bringing more than two decades of industry expertise, Crigar joined ADS in 2019 as director of marketing and business development.
Prior to her official appointment, she served as a consultant to the company for a decade, offering invaluable insights on business development, strategic planning, and marketing initiatives. In this capacity, she managed all marketing initiatives, supervised sales operations, and cultivated new strategic partnerships.
In 2021, Crigar was elevated to vice president of sales and marketing, assuming responsibility for steering the sales team and fostering organizational growth. During her tenure, ADS has seen annual sales increase by nearly 40% to surpass $10 million in 2023.
Why Acoustic Design Systems Promoted Amanda Crigar
“Under Amanda’s leadership, we have witnessed an extraordinary evolution over the past five years,” says Chris Sterle, founder and CEO of Acoustic Design Systems, in the company announcement. “From her initial consulting role in sales, marketing, and advertising, she has embraced additional responsibilities, showcasing ambition, a results-driven mindset, and exceptional problem-solving skills.
“We wouldn’t be where we are today without her invaluable contributions, determination, and unwavering commitment to excellence,” he says.
Recognized by Commercial Integrator’s “Top 40 Professionals Under 40” in 2021, Crigar has been a Community Association Institute (CAI) Nevada Educated Business Partner, and a Certified Continuing Education Instructor for the Custom Electronic Design & Installation Association (CEDIA), American Institute of Architects (AIA), American Society of Interior Designers (ASID), and Interior Design Continuing Education Council (IDCEC).
