The ADEMCO product lines, promotional materials and
advertising will soon incorporate the Honeywell brand, the
Honeywell Security Group said July 14.
The brand will first be incorporated into all Ademco keypads as of August 1, says David Gottlieb, vice president of marketing communications. He says dealers will also be able to use the brand and logo within their own sales and marketing materials.
Gottlieb says Ademco’s Web site already includes guidelines for dealers choosing to use the Honeywell brand and logo.
As far as branding other Ademco products, “There will more and more opportunities using the brand as we go forward,” Gottlieb says.
Ron Rothman, president of ADEMCO says, “The Honeywell brand is well known in both the consumer and commercial markets, and it has a very strong quality image. Using the Honeywell brand on our products and in our merchandising, in conjunction with the ADEMCO brand, will allow our dealers to provide additional assurance to their customers that a top quality, high technology product is being installed, while maintaining the strong presence ADEMCO has in our industry.”
