ADI Customer Appreciation Event Goes ‘Full Throttle’


ADI has joined vendors in thanking its customers for their continuous support at this year’s CEDIA Expo in Denver. More than 1,500 dealers had the opportunity to participate in ADI’s third annual customer celebration, held at the famous Mile High Station.

More than 30 leading manufacturers, including Boston Acoustics, Denon, Harman International, Hitachi, Key Digital, Linear, Peerless, Pioneer, Proficient and Russound, sponsored the event.

ADI also sponsored the CEDIA Learning Labs, which gave attendees hands-on experiences with the latest technology. Three distinct rooms were equipped with the latest technology, plus each Learning Lab was connected to one of seven courses from CEDIA University’s Electronic Systems Technician (EST) College. More than 600 electronic systems technicians took advantage of the classrooms and hands-on courses.

Dealers also enjoyed the “Full Throttle” competition by participating in toe-to-toe races in ultimate racing simulators from HotSeat Inc. Attendees also had an opportunity to enter to win to a Ford Shelby GT500 through ADI’s car giveaway sweepstakes.

“ADI was thrilled to team up with our vendors to offer an exciting evening of entertainment and thank our customers for their support,” says John Sullivan, vice president of sales, ADI. “ADI is committed to ensuring our dealers remain up-to-date on the latest technology, and we were proud to sponsor the Learning Labs to provide installers with a hands-on opportunity to explore the latest technology.”

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