ADI Expanding Into Eastern Hemisphere


Calling it the biggest expansion in its history, security
distributor ADI is expanding into Europe and South Africa.
ADI says it will be opening up 25 offices in 11 countries,
including France, Germany and the United Kingdom. ADI
President Tom Polson says in a statement that ADI hopes
to replicate its business model in Europe.

“ADI can be successful in Europe for all of the same
reasons it has been a success in North America –
convenience, great product selection and outstanding
service,” Polson says.

Michael Flink, who had been ADI’s vice president of
marketing and operations in North America, will now manage
ADI’s European operations.

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