Taking their acts on the road in the Northwestern portion of the United States, wholesale distributor ADI and Genesis Cable Systems teamed up to reach their goal of selling more than 100 miles of cable in a week-long promotional road trip.
A road crew made up of ADI and Genesis Cable Systems officials traveled by RV and equipment truck and made stops to help educate more than 20 dealers along the way. The companies spanned across Washington and into Oregon.
Ben Simon of ADI’s Northwest structured cabling sales, says the distributor’s goals were to motivate and generate more excitement with these customers and increase its branches’ awareness in that area. “As exciting and as fun as it was, plus seeing the enthusiasm grow with new and present customers, it was worth those long days.”
