ADI Unveils New Logo as Part of Global Identity


ADI has unveiled a new logo as part of its global strategy to support customers

and vendors around the world. The new global identity initiative will bring together all ADI’s businesses under one unified brand.

The strategy was developed to support the company’s international footprint, and strengthen its commitment to serving all of its customers and vendors. The company says its refreshed logo represents momentum and forward motion, a key theme for the company in 2009.

“ADI continues to move forward even as we recognize the challenges we face in today’s economic landscape,” says Tom Polson, president of ADI. “The new brand focuses on ADI’s global strategy, and its strength in providing dealers with the necessary tools and opportunities to be successful in a competitive market. We continue to focus on improving our business and progressing strategically as we look to offer value, stability, and innovation to our global customers.”

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