ADS Security Grows Footprint in Alabama With SAFECO Acquisition

The purchase will add approximately 1,300 accounts to the ADS Tuscaloosa branch.

NASHVILLE, Tenn. ADS Security, a regional electronic security and automation company based here, has acquired customer accounts from Security and Fire Equipment Co. (SAFECO) of Northport, Ala.

The purchase adds approximately 1,300 accounts to the ADS Alabama customer base, growing the market to approximately 21,300 accounts.Terms of the deal were not disclosed; however, ADS Director of Marketing Kristin Milner tells SSI the company will pick up about $28,000 in recurring monthly revenue (RMR) in the transaction.

“SAFECO’s commitment to providing customers with outstanding service makes them a great fit for ADS,” says ADS President and CEO, John Cerasuolo. “They have been serving their community for fourteen years, and we are proud to introduce SAFECO customers to the local ADS Tuscaloosa team.”

Security Speaking Podcast: ADS Security President & COO John Cerasuolo

The SAFECO buy marks the first purchase for ADS this year, following the acquisition of about 6,500 accounts in Alabama, South Carolina, Tennessee and Georgia in 2015. In 2014, ADS acquired five security companies across the Southeast totaling approximately 6,400 accounts.

SAFECO customers will have access to the ADS advanced suite of residential and commercial security and automation services, including mobile management, smart home technologies, video surveillance and access control solutions; proprietary UL-listed, CSAA Five Diamond monitoring center; and My ADS customer portal with online account management.

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About the Author


Although Bosch’s name is quite familiar to those in the security industry, his previous experience has been in daily newspaper journalism. Prior to joining SECURITY SALES & INTEGRATION in 2006, he spent 15 years with the Los Angeles Times, where he performed a wide assortment of editorial responsibilities, including feature and metro department assignments as well as content producing for Bosch is a graduate of California State University, Fresno with a degree in Mass Communication & Journalism. In 2007, he successfully completed the National Burglar and Fire Alarm Association’s National Training School coursework to become a Certified Level I Alarm Technician.

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