NEW YORK — Even as it continues to protect its customers, ADT plans to keep up its promotion of indoor 50-yard wars. ADT Security Services Inc., a unit of Tyco Fire and Security, has signed an extension to continue its status as the longtime primary sponsor of the Arena Football League (AFL).
ADT has been designated as the “official and exclusive electronic security partner” of the AFL through 2007. ADT has been a sponsor of the indoor football league for the last three years. The contract extension includes additional national TV, radio and print promotional support.
Each AFL team will hold an “ADT Night” at one home game during the regular season at which fans will receive ADT promotional giveaways. There will also be an on-field ADT promotion at halftime and interactive promotional concourse booths in each of the AFL’s 19 team markets.
