ADT Program Helps Retailers Aid Recovery of Missing Children


In a program that became especially important during the recent holiday shopping season, ADT helped keep retailers aware of how to help customers that report their children missing. The Code Adam program, a child safety program for retail stores sponsored by ADT, has attracted widespread participation around the U.S.

The program, offered by the National Center for Missing & Exploited Children, is a training program for retail store personnel. When a customer reports a missing child, employees make a “Code Adam” announcement over the store’s public-address system. Designated employees obtain a description of the missing child and work to search for him or her.

If the child isn’t found within 10 minutes of when the search was initiated – or if he or she is seen with someone other than a parent, guardian or trusted adult – store personnel contact local law enforcement for assistance.

The Code Adam program was created by Wal-Mart in 1994, and has been offered as a service to retail stores around the nation. Other participants include Best Buy, Circuit City, J.C. Penney and Home Depot.

If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our FREE digital newsletters!

Security Is Our Business, Too

For professionals who recommend, buy and install all types of electronic security equipment, a free subscription to Security Sales & Integration is like having a consultant on call. You’ll find an ideal balance of technology and business coverage, with installation tips and techniques for products and updates on how to add sales to your bottom line.

A free subscription to the #1 resource for the residential and commercial security industry will prove to be invaluable. Subscribe today!

Subscribe Today!

Get Our Newsletters