ADT To Be Official Sponsor of Arena Football League
NEW YORK
ADT Security Services Inc. has signed a multiyear agreement with the Arena Football League (AFL) to become the leading sponsor of both the AFL and its developmental league, arenafootball2 (af2).
Built as a unique brand of professional football, Arena Football is a high-scoring sport played on a 50-yard indoor field. The AFL consists of 23 teams, including eight in the 10 largest U.S. media markets. Sixteen teams will kickoff the AFL’s 16th season on April 19.
Part of the agreement includes ADT’s sponsorship of the “Defensive Player of the Year Award,” given to the top defensive specialists in both the AFL and af2. The awards are presented during each league’s respective championship game held in August.
Mike Snyder, president of ADT Security Services says, “This relationship will also provide us a tremendous opportunity to build brand awareness at both local and national levels.”
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