Initiative to Help Dealers Drive New Revenues

VIENNA, Va. — has launched Customer Connections, a new sales and marketing tool created to help dealers increase customer engagement, reduce attrition and maximize upsell opportunities.

Part of’s Integrated Marketing (AIM) program, the opt-in Customer Connections uses sophisticated analytics to help identify accounts and determine the best message or package to smartly engage the customer on behalf of the dealer.

“ has put a lot of time into understanding attrition,” Vice President of Marketing Jay Kenny says. “We know that engagement can dramatically reduce it.”

Additionally, the firm wanted to make it easier for dealers to upsell accounts into additional connected home services to help maximize the lifetime value of accounts and directly increase more revenue for dealers.

“Existing accounts are an untapped resource for dealers to quickly add new revenue,” says Anne Ferguson, senior director of partner marketing. “Creating a new account is time consuming and costly, so getting the most value from each one is really important to our partners’ success.”

The firm decided to release Customer Connections to help out smaller firms that typically do not have access to analytics tools to help them grow their businesses.

“Programs like Customer Connections are powerful tools, but they are typically only available to really big companies,” Kenny explains. “We want to give our partners every advantage for success.”

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