Homeowners are excited about the smart home … and also confused
Standalone devices have generated huge interest and excitement for smart home technology, but they’re confusing to evaluate, hard to install and even harder to connect into a broader solution. Homeowners understand this – especially the ones who’ve already dipped a toe into the water – and they’re looking for a better experience.
- Nearly half (48%) are very or extremely interested in smart home products; but just 28 percent are very or extremely knowledgeable about them.
- 59% report being confused by the number of different smart home products on the market.
- 54% think that smart home products are too complicated to understand and set up.