PITTSBURGH — AlarMax Distributors, Inc., a national distributor of low-voltage security, fire, and access control solutions, recently appointed Jessey Appel as vice president of marketing, according to a company announcement.
Appel joins AlarMax with more than a decade of experience in B2B marketing leadership, specializing in partner ecosystems, channel development and high-impact event strategies.
She “brings a proven track record of driving exponential revenue growth, building global partner programs and elevating brand presence within complex, technology-driven markets,” according to the AlarMax announcement.
“Jessey is a transformational leader who understands how to connect strategy, partners, and execution to drive growth,” says Scott Shelander, president and CEO of AlarMax Distributors, Inc., in the announcement.
“Her ability to build scalable marketing engines, strengthen vendor and partner alignment and create meaningful demand generation will be a critical component of our next phase of growth. We are excited to welcome her to the executive leadership team,” he says.
What Did Jessey Appel Do Before Joining AlarMax?
Prior to joining AlarMax, Appel served as director of partner and event marketing at Alcatraz, where she helped to scale channel-driven revenue and expand global market reach. During her tenure, she helped drive growth in total contract value, increased pipeline generation through strategic partner alignment and executed more than 35 large-scale trade shows and events in a year.
She also brings extensive experience from ScanSource, where she managed multi-million-dollar marketing budgets, optimized partner-driven demand generation programs and led event strategies that strengthened engagement across the channel ecosystem.
At AlarMax, Appel will lead the company’s marketing strategy, including partner marketing, demand generation, brand development and national event execution. She “will play a pivotal role in advancing AlarMax’s market strategy, enhancing vendor partnerships and accelerating growth across its expanding national footprint,” according to the company announcement.
“I’m incredibly excited to join AlarMax at such a pivotal time,” says Appel in the AlarMax announcement. “The company has built a strong foundation centered around people, partnerships and performance. I look forward to helping elevate the brand, strengthen our partner ecosystem and drive meaningful growth alongside this outstanding team.”
