Americans Cite Security as Top Priority in Home Automation, According to Study
While peace-of-mind is the top motivator in smart home adoption, Americans also want robots who can do their chores.
NEW YORK – A new national study conducted by Finn Partners reveals that security ranks at the top of the priority list for wealthy Americans purchasing a home automation system.
“People want to feel in control of their lives and of their loved ones’ well-being, so it isn’t surprising that we always see peace-of-mind as the top motivator in smart home adoption,” says Sabrina Horn, managing partner, U.S. technology practice, Finn Partners.
However that hasn’t deterred the 70% of consumers who are interested in allowing their doctors to monitor their health remotely, or the 24% of Americans who are extremely excited about driverless cars.
In fact, Americans were three times as likely to cite cost (59%) as a barrier to smart home technology as they were to cite privacy concerns (20%).
It would also appear that Americans are not worried about robots taking over the world. 77% believe it will be normal to have a robot in their home within 20 years and 30% wish robots could do their household chores.
Click here to see the rest of the results of the study.
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