ASIS 2016: Razberi Wants to Be an Alternative to ‘Beefier Servers’

The company’s director of sales, Mig Paredes, details the ServerSwitchIQ and how the video appliance brings value-add opportunities to installing security contractors.

ORLANDO, Fla. – Razberi Technologies specializes in appliances that the company bills as purpose-built for the demands of security and video. Among its marketing bullet points, the ServerSwitchIQ is said to reduce the impact on an organization’s IP network by up to 95%.

That is an eye-catching number that could potentially offer installing security contractors a lot of sway with a customer’s IT department. SSI spoke with Razberi Director Mig Paredes on the show floor to learn more about the Dallas-based company’s devices and the value add they can bring to security professionals.

Explain to our security dealer and systems integrator readers how the Razberi appliance can benefit their installations and end customers.
The ServerSwitchIQ product line has four models, but the differences between them are based on a couple of things. But before I jump into that the idea here is that regardless of the type of Razberi, they all share some things in common.

They are all managed PoE switches, which allows you to connect cameras, analog encoders, PoE card readers, VoIP phones. What we would like to be able to do is take a distributive approach that gives us the leverage over an existing install. In order to solve certain problems that accompany any kind of installation where video is involved – be it bandwidth, an IP proliferation, compatibility with common, off-the-shelf products, cybersecurity – we develop this suite of products.

Instead of having a central location where everything comes to you, we bring the device that is going to be doing the recording. You still need something that gives you connectivity, something that powers your device, a place to record it, to administer it, all of that. What you don’t need is multiple boxes. You take the unit – anyone of our Razberi models – and you bring them closer to where the source of the video is, the cameras.  You pepper them around by floor, by closet, by hallway in any kind of installation because there are different variations of models. You put all that consumption of bandwidth and you leave it there at that closet and on that floor. It doesn’t have to travel to a place be stored and to be administered. By doing that you are leveraging all of your infrastructure, making it more likely you are able to deploy systems that are more sophisticated because you are installing them in clusters.

All of the Razberi ServerSwitchIQ models – the Rugged, the Enterprise, the Professional and our basic unit – can be mixed and matched. Sometimes within the same customer they may be covering a parking lot, so you go with the Rugged. On the 5th floor they may have a cluster of cameras where they have a more high-end need so you go with an Enterprise. At the front desk, they only have a couple of cameras with very little requirement, so you go with the basic ServerSwitchIQ. That is what we try to do. We try to leverage the infrastructure instead of telling you what you have to have in order to make it work. We say we try to adapt to what you have so you can be more profitable.

What is the ServerSwitchIQs value proposition to dealers and integrators?
To answer there are two points. To and end user they just click, drag, drop and view. The differences are not that big. The end user sees it only from an application standpoint. They view video. They download it to themselves. They store it and review it. So, for them it is mostly the same.

But to you the integrator, it means you are able to deploy more sophisticated systems at relatively less cost because you’re performance is now based on individual cameras in association to the nearest Razberi versus having to have these beefier servers, which may price you out of opportunity.

Can the ServerSwitchIQ be deployed for hybridized video surveillance systems or are the appliances mainly intended for IP-based systems?
They are for IP-based systems but nothing stops you from introducing an encoder to one of the ports. It is a nice way of bridging things. For a typical DVR that has 16 cameras, you introduce an encoder. You take one output and you connect to one of the inputs on the Razberi and then you have all those others available to grow. So the next time around, instead of purchasing an analog camera, you introduce your first IP camera. That would be your second port. You have the freedom to expand your system without having to leave everything else behind.

Do you focus on particular verticals that you consider sweet spots for the Razberi appliance?
Razberi has a great deal of appeal because it really gives you flexibility and scale. Scale is a lot of times counted by the number of cameras. But scale also involves geography and physical location. It is equally comfortable within a banking or financial institution. You put them with ATMs and tag the POS transaction and the view it and record it based on any one of these solution providers that it would reside on.

It is also great for school districts that may have multiple campus environments where there is an elementary school, a middle school and high school within the same area. You are able to use the system in a distributive fashion because that is how campuses are spread out.

It is also great for retailers, Big Box retailers or otherwise. You may be boutique retailer. It scales very neatly. Maybe all you need is eight cameras and that is the extent of your system. You may have eight cameras for 100 locations or 800 locations. It may look huge, but individually it’s small. It gives you that flexibility to grow with your needs. 

How are the devices hardened againste data breaches?
As an emphasis, we are introducing better cybersecurity features. One of them we have coined is LocBeri. The idea there is if these appliances already have a built-in PoE managed switch, why don’t we take advantage of that? Every switch makes a note of the mac ID associated to any one port. That is how they get information back and forth. What if we make sure that particular mac ID is married to that port.

Most of the installers have a physical security background and not an IT one. If you expose that network device and somebody can get to it you can introduce things that you don’t otherwise want to. With a click you can secure that port for that mac ID, so if a would-be hacker or vandal comes in there with an intent to change a camera with something else it will simply ignore it. You don’t have to be a Cisco-certified person to take advantage of those managed switch techniques.

We don’t want to just harden the appliances. We are not looking to be another switch manufacturer. We have an appliance that was built with video in mind and we want to offer you solutions that are simple to implement. Because we believe if they are simple to implement, the more likely, the more practical they will be to install, service and maintain.

What else would you like dealers and integrators to know about doing business with Razberi?
What we try to emphasize is ease – ease in install, ease in support. We also do ease in maintenance. We provide a software suite called Razberi VyneWatch that is a cloud-based, health-monitoring system. You register your Razberi, regardless of the model, via a user name and password. From that point on, every time you log on you have a listing of all your Razberis associated with your account.

You can configure alerts via text and email. Here you are as an integrator and you are providing a maintenance agreement of some sort that can generate recurring revenue. Most of the time you tell the customer you will be there in a timely manner, based on geographical location, within 12 or 24 or 48 hours. You can fine tune that message. You can provide a value-add to your end user by being able to better define a maintenance contract. And then you can decide if that is something you want to pass along as part of the role of doing business or if you want to cha
rge for it.

We provide that as part of any Razberi. You don’t have to do anything other than initiate it and take advantage of it. You can get alerts on hard drives, bandwidth. Later on, we will be incorporating even more.

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About the Author

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Although Bosch’s name is quite familiar to those in the security industry, his previous experience has been in daily newspaper journalism. Prior to joining SECURITY SALES & INTEGRATION in 2006, he spent 15 years with the Los Angeles Times, where he performed a wide assortment of editorial responsibilities, including feature and metro department assignments as well as content producing for latimes.com. Bosch is a graduate of California State University, Fresno with a degree in Mass Communication & Journalism. In 2007, he successfully completed the National Burglar and Fire Alarm Association’s National Training School coursework to become a Certified Level I Alarm Technician.

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