IRVINE, Calif.

Leveraging its wireless identification platform that uses radio waves to transmit data from a card or tag to a reader or receiver, Automated Identification Technologies (AIT) has changed its name. The renamed Wavetrend, an international firm with offices on three continents, provides new identification technologies with expanded capabilities beyond those of traditional proximity or active radio frequency identification (RFID) platforms and helps organizations meet challenges of identifying and protecting corporate assets, data and personnel.

“The major trend among security professionals is to combine physical and logical access control and integrate that system with asset management,” says Don Small, Wavetrend Americas president. “One-third of all reported thefts in the United States are computer-related, with PCs second only to cars. Frequently, the value of the intellectual information contained in the stolen PC far exceeds the cost of the hardware. Traditional technologies are incapable of providing solutions.”

Wavetrend implementations include a major European bank to protect hard drives, a noted British museum to track and protect valuable works of art and U.S. parking structures, including gated community, hazardous waste disposal and embassy applications.

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