Axis Opens New North American Headquarters, Expanded Demo Center

CHELMSFORD, Mass.Axis Communications recently hosted a grand opening for its new North American headquarters, which included a private cocktail event for local partners in the state-of-the-art Axis Experience Center.

More than 70 people took part in the ribbon cutting, held April 12, where General Manager Fredrik Nilsson spoke about partner loyalty and mutual growth, both in the past and into the future.

“This entire space was completely empty before we moved in, so we were able to design the workspace upstairs and the Axis Experience Center completely from the ground up with our employees and partners in mind,” said Nilsson. “This is the third year in a row that we’ve opened a new office in our region, and our office upstairs is only half filled. So with our joint partnerships and all these great resources at hand, there’s a tremendous growth opportunity in front of us.”

Located about 30 minutes from Boston, Axis’ new 60,000-square-foot office is on the same campus as its previous facility. The firm staffs more than 150 North American employees, many of whom work in the horseshoe-shaped space on the third floor. The first floor is dedicated to the Axis Experience Center, a demonstration facility for Axis partners and sales teams. The company tripled the size of its IP camera demo network, including outdoor models installed on the building’s rooftop. Additionally, a secure network was built to scale so that the entire Axis product line can be featured as new IP cameras are launched.

The network video specialist also built three separate labs on the third floor for product testing and troubleshooting. The partner lab provides Axis Application Development Partners with the opportunity to remotely access network cameras and test their software and applications. The camera lab for internal testing has been expanded to include all IP cameras and encoders in the manufacturer’s product line. And the Axis light and image lab enables technical services and field sales engineer teams to simulate a wide variety of lighting scenarios to best recommend a certain product, accessory or image setting for a specific surveillance application.

The Axis Experience Center features an Axis product museum, executive board rooms, a 50-person auditorium for large meetings and training sessions, and a mock command center to showcase the company’s latest products and complementary partner technologies. The supplier also opened an updated training facility for Axis Communications’ Academy classroom-based courses.

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