Bay Alarm of Walnut Creek, Calif., was the big winner at Security Sales’ 7th annual Sales and Marketing Awards (SAMMYs). The event drew a large crowd of ISC East attendees for the evening presentation. Taking the categories of Best Direct-Mail Piece/Basic Brochure, Best Television Advertisement, Best Community Service Program and Best Overall Marketing Program—Large Dealer, Bay Alarm doubled the haul of competitors Sonitrol of Alexandria, Va., and Century Tel Security Systems of Monroe, La., which took two awards each. Century Tel Security Systems took home awards for the Best Door Hanger and the Best Overall Marketing Program -– Medium Sized Dealer. Sonitrol was recognized in the categories of Best On-Site Sales Materials and Best Newsletter. Taking the award for the Best Overall Marketing Program—Small Dealer was 4 Seasons Security of Northampton, Pa. For a full rundown on the winners in each of the categories, visit Security Sales’ web site at See the November issue of Security Sales for in-depth coverage of the SAMMYs.

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