Brink’s Exploring Re-Entry Into Home Security Market
RICHMOND, Va. — The Brink’s Company disclosed on Thursday it is considering re-entering the home security market. Brink’s spun off its Brink’s Home Security unit in 2008 to shareholders and entered into a 5-year non-compete agreement, which expired on Oct. 31, 2013.
During an investor’s call to report fourth-quarter earnings, Tom Schievelbein, chairman, president and CEO, said Brink’s is undertaking a commercial strategy aimed at achieving longer-term growth by bringing new, value-based solutions to market. One area under consideration is a potential return to the home security space.
“Our non-compete agreement recently expired and we are getting inquiries about the prospect of re-entering this market,” he said.
Schievelbein said market research indicates that Brink’s is still recognized by consumers as the No. 2 brand in the security market.
“In an attempt to address the numerous inquiries we have received, I want to let our current and prospective shareholders know that our review is ongoing, that we have not made a decision as to how or whether we will re-enter the market.”
Following the spin-off of Brink’s Home Security and a subsequent name change to Broadview Security, the unit was acquired by Tyco Int’l for $2 billion in 2010. Broadview was then folded into ADT’s operations.
SSI continues to report this story.
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About the Author
Rodney Bosch, Senior Editor
Although Bosch’s name is quite familiar to those in the security industry, his previous experience has been in daily newspaper journalism. Prior to joining SECURITY SALES & INTEGRATION in 2006, he spent 15 years with the Los Angeles Times, where he performed a wide assortment of editorial responsibilities, including feature and metro department assignments as well as content producing for latimes.com. Bosch is a graduate of California State University, Fresno with a degree in Mass Communication & Journalism. In 2007, he successfully completed the National Burglar and Fire Alarm Association’s National Training School coursework to become a Certified Level I Alarm Technician.
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