DALLAS — Brinks Home has appointed Bob Reedy as its new COO, effective immediately. His background in operational transformation, process automation, strategy and sales integration will help the company provide a best-in-class customer experience while acquiring new customers.
“In his new role as chief operations officer, Bob Reedy will be instrumental in helping us to refine and improve our customer experience and value proposition,” says William E. Niles, CEO, Brinks Home. “Bob Reedy has already helped us with improvements to service delivery and field service, and in this expanded role, he will also be able to improve customer service and alarm response — ensuring we are able to delight our customers for life while also reducing our cost-to-serve.”
Reedy joined Brinks Home in 2019 to lead its operations department, including field technicians, service dealers, the field service call center, operations, and fulfillment distribution. His team will now also encompass the Customer Care organization, including the company’s Alarm Response Center.
“We will continue to work on providing customers with the best possible experience from the moment they join us,” says Reedy. “By leveraging the power of advanced analytics, our Enterprise Data Hub, and cross-functional teams, we will be able to provide customers with an elevated experience in smart home security.”
Before Brinks Home, Reedy was vice president of operational transformation at CenturyLink, where he oversaw the integration of Level 3 Communications, process automation that reduced installation times for key products, the implementation of a Big Data platform, and projects that drove a simplified product portfolio. He also held a vice president role at Windstream, overseeing enterprise applications and IT strategic programs.





