Webinar Helps You Understand the True Value of Your Alarm Accounts

This SSI webinar, sponsored by Brinks Home, unpacks the key valuation drivers that buyers use to assess your business’ worth.
Published: August 11, 2025

Your alarm accounts may be more valuable than you think — and two Brinks Home veterans will tell you how to make sure you’re getting the best bang for your buck in an upcoming SSI webinar set for Tuesday, Aug. 18 at noon Eastern time, “Know Your Worth: Understanding the True Value of Your Alarm Accounts.”

This webinar unpacks the key valuation drivers that buyers use — like recurring monthly revenue (RMR), account quality, geography and technology adoption — to assess your business’ worth. Learn how to strengthen your account portfolio over time and prepare for a profitable sale, even if you’re not looking to exit just yet.

“Even if you’re not thinking about selling right now, knowing your account value — and how to grow it — gives you options,” says David Garza, vice president of sales and sales operations for Brinks Home, who will be joined by senior director of go-to market strategy, bulk acquisitions James Hooper as webinar presenters.

“We’ll show you practical, no-fluff steps to uncover hidden equity and position your business for the strongest possible deal whenever the time is right,” he says.

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Key Takeaways of Brinks Home Webinar

In this webinar, which will be moderated by SSI digital editor Craig MacCormack, you’ll:

  • Learn the specific data and documentation that buyers need to properly value your accounts
  • Understand how RMR, contract tenure and smart home integrations affect sale price
  • Find out why maintaining clean records and modern equipment matters
  • Explore how platforms like Alarm.com boost account desirability
  • See how proactive monitoring and customer retention raise valuations

Click here to register for the webinar!

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series