Brivo Labs Unveils SAM API at SXSW Conference

New solution allows people to interact with the physical world using their social identities.

AUSTIN, Texas – Brivo Labs released its Social Access Management [SAM] API this week at the South by Southwest conference held here.

In a press release, Brivo announced the API gives developers the tools needed to create applications that enhance everyday experiences for people by changing the way they interact with physical spaces including offices, restaurants, arenas and other large venues. The API is designed to authenticate visitors and associate many kinds of secure credentials to access actual devices and spaces, all with a vision of becoming the single sign-on for the physical world, according to the company.

Social authentication and provisioning of access is implemented by connecting with leading social network platforms such as Facebook, LinkedIn, Twitter and Google+. SAM also provides developers with the resources to perform data analysis, manage devices, authorize schedules, stream stored video and perform real time device control with remote automation.

“We are very excited to bring SAM to market and see what software developers will create in the Internet of Things space by incorporating services like identity, credentialing, and presence. For instance, we created an application using our API called Rändivoo Mobile,” says Lee Odess, general manager of Brivo Labs and vice president of marketing at Brivo Systems. “SAM is the solution for Social Access Management and will be a game changer in how people interact with spaces and devices.”

Brivo Labs is a partner of the Circus Mashimus lounge hosted by Mashery, an Intel Company, for SXSW Interactive. To highlight the capabilities of SAM, Brivo Labs is demonstrating OKDoor, a Google Glass application released in January that allows users to remotely open doors and Rändivoo, the all-in-one visitor management and experience system. Brivo Labs also created a custom Scan2Win app to showcase SAM’s machine-to-machine connectivity to developers using lights and a bell to indicate if they are a winner of a wearable.

“Brivo Labs’ API is helping make the Internet of Things an accessible market for developers,” says Delyn Simons, Head of Developer Platform at Mashery, an Intel Company. “With APIs like Brivo’s, developers visiting Circus Mashimus at SXSW can learn how to tap into IoT to create applications and services that extend how consumers interact with everything around them, including wearables and devices.”

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