CellGate Unveils Shared Revenue Program for Security Pros
The access control product manufacturer will allow dealers to accumulate monthly service revenue dollars with every CellGate system they sell.
CARROLLTON, Texas — Cellular access control product manufacturer CellGate announces it is launching a shared revenue program to security industry dealers and installers.
The company says the new program is one component of its year-long “This Changes Everything” marketing campaign, which is a reference to the cumulative impact of the long list of new products, features and programs CellGate is introducing throughout 2020.
The football-themed shared revenue program was developed by CellGate President Noel Gouldin and Vice President of Sales Ken Shaw. Their goal was to create a simple, fun and easy-to-explain program that would highly incentivize dealers and installers to sell CellGate systems over competitor systems, according to the company.
With CellGate’s new shared revenue program, dealers will accumulate monthly service revenue dollars with every CellGate system they sell. The more features and functionality desired in the system by the end user, the higher their monthly service revenue will likely be to be.
Once a dealer reaches $1,000 in ongoing monthly service revenue due to their cumulative CellGate system sales, they will earn a 5% cash back check every month. Once they reach $2,000 in ongoing monthly service revenues, they will receive 10% of those monies back in a check every month.
Already-in-service systems sold do count towards monthly minimums, and once monthly minimum thresholds are met, revenue share includes both already-in-service products and newly installed products.
Revenue share will be paid for 5 years starting June 1, 2020 for already-in-service systems; and will be shared for 5 years from activation date for devices activated after June 1.
Shaw says that few other access control product manufacturers offer a shared revenue program, and of those that do, many of their programs are so complicated that dealers aren’t motivated to change their selling behaviors.
“In order for us to reach our sales goals, we need highly motivated dealers and installers that will prioritize offering CellGate products over competitor’s products,” says Shaw. “We already knew that our product features and functionality should get us to the front of the sales line as it is, but to incentivize people to prioritize selling our products over those that they may have been selling for years, we had to make it an easy financial decision for them as well. CellGate’s new shared revenue program does that because it puts more money back in a dealer’s pocket after selling a very attainable number of CellGate systems. What dealer wouldn’t want to make extra money every month without having to do anything more than they are already doing?”
CellGate has been providing access control and security monitoring products utilizing cellular network technology since 2006. It is said to be the only technology company with a complete suite of cellular-based security products — encompassing streaming video, smart keypad entry, voice and camera solutions.
If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our FREE digital newsletters!
Security Is Our Business, Too
For professionals who recommend, buy and install all types of electronic security equipment, a free subscription to Security Sales & Integration is like having a consultant on call. You’ll find an ideal balance of technology and business coverage, with installation tips and techniques for products and updates on how to add sales to your bottom line.
A free subscription to the #1 resource for the residential and commercial security industry will prove to be invaluable. Subscribe today!