Cloudastructure Names Greg Smitherman New CFO

In his new role, Smitherman will focus on Cloudastructure’s growth through new product development, investments and acquisitions.

SAN FRANCISCO — Cloudastructure, a provider of Cloud-controlled video surveillance systems to enterprises, recently announced the addition of Greg Smitherman to its team as the new chief financial officer to focus on scaling the company’s growth through investments and acquisitions.

“We are thrilled to add Greg to our team at Cloudastructure as we continue our growth amid increased demand for Cloud-based video surveillance,” says Rick Bentley, founder and CEO of Cloudastructure. “We look forward to tapping into his leadership skills and experiences leading large and small teams in time-sensitive environments.”

With an MBA from University of Chicago and having most recently served as the CFO for Accelergy, Smitherman played a critical role in successfully executing a fundraising strategy that closed on over $20 million in funding, according to the company.

Cloudastructure says Smitherman is a hands-on financial executive and that his extensive tactical, strategic and business planning experience in building and growing companies in multiple industries is nationally recognized. He has served on over 25 boards and been involved in public offerings as well as sales of companies to both private and public organizations.

In his new role, Smitherman will focus on Cloudastructure’s growth through new product development, investments and acquisitions. He also will oversee the financial performance of the company.

“Given my background, this is a great time for me to join Cloudastructure,” Smitherman says. “With some of the leading engineers in Silicon Valley, they have innovative technology in AI and computer vision and are ready to enter into the next phase of growth.”

Smitherman joins Cloudastructure during a time of growth for its sales and engineering development teams. Cloudastructure plans to soon expand sales and marketing to organically grow revenue and continue to invest in research and development to build world-class technology solutions, especially pertaining to computer vision, it says.

Cloudastructure’s Cloud-based video and surveillance system is said to offer a powerful and affordable tool for businesses to store, index and access footage in the Cloud, while eliminating security breaches in the firewall.

Using machine learning computer vision, the system can recognize objects, faces and more. The Cloud-based platform also offers an alternative to on-premises solutions, which the company says can be costly to operate and scale and require on-site monitoring.

In July, Cloudastructure secured more than $29.6 million in crowd-sourced commitments from more than 10,000 investors and over $22 million in exercisable warrants in its first RegA+ offering.

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