One of the leading reasons for business failure is trying to force-feed people products, features or services that are internally driven rather than the result of real input or feedback from potential and existing customers. Despite “voice of the customer” initiatives to the contrary, too many companies operate in vacuums that cause their bottom lines to suck wind.
That vicious cycle plays out in the security industry as much as any other, with too frequently manufacturers, installing dealer/integrators and end users being disconnected. To facilitate the essential communication that breeds universal understanding throughout the supply chain, SECURITY SALES & INTEGRATION publishes all the relevant information and research it can generate and get its hands on. One of the cornerstones of that is SSI‘s fifth annual Corporate End-User Study.
Working in cooperation with both Reed Exhibitions, organizers of the ISC events, and Campus Safety magazine for the first time, the 2009 survey features a record 423 qualified respondents. The electronically administered study’s high level of participation has yielded a margin of error 5.3 percent with a 95-percent confidence level. Thus, this is data on which security systems resellers and suppliers can depend.
During these hard economic times it is more critical than ever to be attuned with your customers. According to the telling data, the important messages conveyed by security directors/managers include: a lower systems and services cost threshold; assuming an active role in buying decisions; deferring more to IT managers; and great interest in video surveillance, especially IP. Among the good news: feeling better about their company’s security and safety, and higher satisfaction with their providers.
To view SSI‘s fifth annual Corporate End-User Study, click here.
