CHARLOTTE, N.C. — CPI Security, based here, has partnered with Carolina Panthers All-Pro linebacker Luke Kuechly and head coach Ron Rivera to create a television commercial that will air during Super Bowl LIII.
As the longtime official security provider to the Carolina Panthers, CPI has partnered with the NFL team and Kuechly for several commercials.
This year’s Super Bowl advertisement features CPI Founder and CEO Ken Gill, joined by Kuechly and River, expressing heartfelt appreciation to first responders.
The 30-second commercial, narrated by Kuechly, includes a dramatization of CPI monitoring personnel responding to an alarm event. Depicting a live video verification event, a central station operator sends a video clip of an intruder to police, who is later shown being apprehended.
The commercial also features a montage of various scenes with first responders in action, illustrating the services they provide and how they risk their lives every day on the job, whether it’s an intrusion, fire or medical emergency.
The commercial is dedicated to all first responders for their bravery, commitment and dedication, says Gill.
“We work closely with first responders throughout the region and are extremely proud of the job they do to protect our customers and communities,” Gill says.
In conjunction with the debut of the new commercial, CPI is launching a social media campaign to encourage others to join them by posting messages of support and appreciation to first responders.
People are invited to share stories of how they have been helped by a local hero on Twitter, Instagram and Facebook by using the hashtag #ThankYouFirstResponders and tagging @cpisecurity. There, they can also view some behind-the-scenes interviews, footage and other content.
For a sneak peek of CPI’s Super Bowl LIII commercial, which will air twice during the game in markets throughout North Carolina and South Carolina, click here.
CPI Security provides industry-leading alarm response through audio and video verification and smart home technologies, allowing consumers to remotely control video, lights, doors and home energy from their mobile devices.
The company operates a UL-Listed, TMA Five Diamond-certified monitoring facility.
