Dealers Can Test Drive Latest A/V Products, Receive Training


Wholesale distributor ADI has expanded its new A/V Branch Demo Program throughout North America. Dealers can visit local ADI branches and interact with the latest technology and receive personalized training to help them sell integrated A/V solutions.

The A/V Branch Demo Program equips individual ADI branches with sophisticated solutions from participating vendors. Currently more than 50 ADI branches across North America have products available for demonstration. Solutions represented in the program include home theater, whole house audio, and control and automation products.

“I appreciate ADI’s commitment to the audio/video integrator. The demo room in Tampa [Fla.] is just what the doctor ordered,” says Paul King, president of Tampa Bay Technologies. “Now I can bring my techs in for training, as well as my customers for a first hand demonstration on products we will be installing.”

The demo program will initially feature A/V solutions, with plans to expand to additional product categories. Participating vendors include BenQ, Boston Acoustics, Denon, DVDO, Harman Kardon, JBL, Key Digital, Monster, Pioneer, Planar, Proficient and Russound.

“At ADI, we are committed to helping our dealers grow their businesses and meet their customers’ needs,” says RJ Hirshkind, product manager for residential and commercial A/V at ADI. “With the Branch Demo Program, dealers will have immediate access to cutting-edge technology, and an opportunity to become familiar with the products to truly position them before selling and installing.”

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