Dish to Market, Install ADT Smart Home Security Products
Dish customers will receive access to ADT products and services sold and installed by Dish’s nationwide network of smart home professionals.
BOCA RATON, Fla. — ADT (NYSE: ADT) and Dish Network Corporation (NASDAQ: DISH) announce a partnership that will see Dish begin marketing, selling and installing services for ADT’s smart home security products.
Dish, which now describes itself as a “connectivity company,” has more than 20 million subscribers across its pay-TV and wireless brands.
Its customers will receive access to ADT products and services sold and installed by DISH’s nationwide network of smart home professionals. OnTech Smart Services, a subsidiary of DISH, will also serve as an installation provider for ADT security products and services.
OnTech was established in 2019 to compete with Geek Squad and Amazon Smart Home Services by providing a broader scope of consumers with professional installation, set-up and education of a variety of smart home devices.
“Our partnership with Dish significantly extends ADT’s reach to bring more innovative smart home security solutions to millions of existing and potential subscribers,” says Jim DeVries, president and CEO of ADT. “This complementary agreement with an industry leader represents yet another channel to further expand ADT’s subscriber base.”
Dish TV Executive Vice President and Group President Brian Neylon adds, “Americans are spending more time at home this year than ever before, with entertainment, access to information and the safety of their families at the forefront of their minds. We are always looking for ways to add value for our customers, so ADT’s home security products and services are the perfect pairing to our current smart home and entertainment technology offerings from Dish and OnTech.”
ADT says this partnership with Dish continues the company’s improved growth trajectory, following Google’s September 2020 $450 million equity investment in ADT, strong residential demand trends during the second half of 2020 and into early 2021, and the recently announced partnership with Ackerman Security Systems.
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