DOOR, Formerly Latch, Rolls Out AI-Powered App

DOOR states that its new app and services will be available on July 4, 2024.
Published: June 4, 2024

ST. LOUIS—Latch, Inc., now going by DOOR, announced its vision for residential living with the unveiling of the DOOR app, which brings together products, services, technology, and community to improve the residential living experience and reduce costs for building owners.

The newly rebranded company asserts that its products are built on the strong foundation Latch established with its access control and entry systems, and its new DOOR app, which is launching on July 4, 2024, is anchored by the Doorman, an AI assistant that combines the technology and unique data of each building to serve timely and relevant information to residents and property managers.

“Today we are excited to unveil the culmination of our team’s hard work and invention with the DOOR app. The Doorman knows the unique things about your building, never gets tired, and truly raises the bar in assisting residents and property managers,” comments Jamie Siminoff founder of Ring and chief doorman, DOOR.

“We are expanding upon Latch’s core technology to deliver the residential living experience people expect in today’s world. Just as we can track the status of our food delivery, residents want to know when the plumber will arrive to fix their leaky pipe or how busy the gym in their building is. It’s time for technology to support the way we want to live in our homes, and to do it with a focus on Net Operating Income (NOI).”

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DOOR Offers Affordable Access Control

The company explains that it brings together cameras, locks, intercoms, sensors, monitors, and more to create an affordable, easy-to-install set of access control and property management products that reduces operating costs and simplifies building management while analyzing unique data from each property to turn insights into action. From monitoring for running toilets or doors left open in freezing weather to requesting maintenance on appliances, DOOR is said to provide timely information and services to protect the bottom line and empower residents, leading to a strong community and efficient property.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series