Eagle Eye Adds Business Analytics to Cloud VMS With Percolata Integration
Customers can use existing Eagle Eye security cameras to accumulate customer traffic data for predictive analysis to improve operations and decrease costs.
AUSTIN, Texas. — Eagle Eye Networks announces the integration of Percolata’s forecasting as a service solution with the Eagle Eye Cloud video management system (VMS). Percolata is a market innovator in predictive analytic solutions for businesses.
Percolata provides an integrated solution that uses data from video cameras, marketing calendars, weather forecasts and more to automatically forecast when customers are actually shopping, according to the company.
This integration is said to provide the following key benefits to customers:
- Use existing Eagle Eye security cameras to get traffic counts and save on the capital cost of buying traffic counters and installing the necessary cabling
- Percolata’s employee vs. customer classification technology enables retailers to understand the true customer demand coming to their stores
- Percolata’s forecast helps retailers to properly staff, or to understand the effectiveness of marketing campaigns
“The integration between Eagle Eye Networks and Percolata delivers customers advanced computer analytics that can accurately distinguish employees vs. customers using the Eagle Eye secure video for the Eagle Eye Cloud VMS”, says Dean Drako, CEO of Eagle Eye Networks. “Customers still get the benefits of video surveillance, and with this partnership, have access to even more advanced insights into their business.”
Percolata Forecast as a Service gathers and forecasts shopper traffic and transactions with a 4x higher accuracy for retailers using weather forecasts, marketing calendars and other data via proprietary deep learning technology, according to the company.
The service is said to reduce labor cost by 2-5% while improving revenue by 1-5%. Percolata’s Cloud-based forecaster is also said to lower inventory costs while improving marketing effectiveness.
“Customers’ business operation benefit from the integration between Eagle Eye Networks and Percolata.” says Greg Tanaka, CEO of Percolata. “With simple integration , customers can leverage Eagle Eye Networks Cloud-based surveillance to get Cloud-based in-store traffic forecast, which is critical for labor planning and marketing campaign optimization”
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