ELATEC USA Names Paul Massey CEO

Massey will focus on the growth and proliferation of ELATEC solutions in its North American and Latin American markets, according to the company.

PALM CITY, Fla. — ELATEC USA, a designer and manufacturer of radio frequency identification (RFID) readers, announces Paul Massey has joined the company in the newly created role of CEO. Massey will report to the ELATEC Board of Directors and Managing Director Stefan Haertel.

As CEO of ELATEC USA, Massey will focus on the growth and proliferation of ELATEC solutions in its North American and Latin American markets, according to the company. ELATEC USA President John Tepley will continue in his role and begin reporting to Massey.

“We are fortunate to have someone of Paul Massey’s caliber and experience lead ELATEC USA,” says Haertel. “We are in a period of major expansion in the Americas and we need independent regional leadership to successfully implement our strategy and take advantage of the market opportunities ahead. Paul is a visionary with a proven track record of execution. He is a strong communicator who is customer focused with deep leadership capabilities.”

Massey has more than 30 years of experience in the embedded electronics industry. He has held senior management positions with global responsibility at major technology companies including Motorola Embedded Computing, Emerson Network Power, Elo Touch Solutions and Ocular LCD. Most recently Paul was vice president of global sales at Universal Air Filter.

“I am honored and excited to lead ELATEC USA,” says Massey. “It is a privilege to be part of a global organization that delivers high-quality products and technology solutions to some of the most pervasive challenges — secure, convenient and easy to implement user authentication, authorization and access control for buildings, devices and the assets they protect.”

ELATEC designs and manufactures RFID readers for user authentication and access control applications. ELATEC readers recognize and decode over 60 RFID transponder technologies and are certified for use in as many as 110 countries worldwide.

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