ATLANTA – The Electronic Security Association (ESA) has unveiled the activities and events taking place on the Electronic Security Expo (ESX 2025) expo floor for two days of the conference.
Attendees can look forward to “a dynamic lineup of Tech Talks, Innovation Awards presentations, networking opportunities and more, all designed to enhance their experience and provide valuable insights into the latest trends and technologies in the electronic security and life safety industry,” according to the association announcement.
“The ESX 2025 show floor is where innovation meets real-world solutions,” says ESX chairman George De Marco in the ESA announcement. “With cutting-edge technology, interactive experiences like pickleball and Atlanta-themed celebrations, this year’s Expo isn’t just where the industry comes together; it’s where business gets done.”
Inside the ESX 2025 Expo Floor Activities Schedule
EXPO DAY 1 – Tuesday, June 17 from 2–5 p.m.
- 2:30-3 p.m. | Tech Talk & Coffee Break @ ESA Central
Ready for a smarter, faster way to grow your resi business? Discover PRIMA—Napco’s 7-inch all-in-one smart panel with built-in video, Wi-Fi and automation. This tech talk shows how dealers are using it to close more accounts, slash install time, and unlock steady recurring monthly revenue.
- 2:15–2:30 p.m. | Innovation Awards Presentation @ ESA Central
Join ESA for the highly anticipated announcement of the Innovation Awards and TechVision Challenge winner and runner-up for 2025. This session offers executive pass holders technical and trend training that will keep them ahead of the curve.
- 4–5 p.m. | Expo Block Party
Get ready to celebrate Atlanta’s vibrant culture and flavors at our Block Party on the ESX 2025 Expo Floor! Each corner of the expo will be transformed into a unique Atlanta-themed experience, offering attendees a chance to unwind, connect, and indulge in the city’s iconic tastes and vibes.
EXPO DAY 2 – Wednesday, June 18 from noon to 3 p.m.
- noon-1 p.m. | Lunch @ ESA Central
Enjoy lunch on the expo floor, available only to Executive, Deluxe and Expo Plus Pass holders. This is your opportunity to relax, network, and engage with industry leaders in a more intimate setting. Savor a meal while building valuable connections and discussing the latest trends with fellow professionals.
- 12:30–1 p.m. | Tech Talk: Unlocking Growth – The New Pelco Advantage @ ESA Central
Explore Pelco’s evolved portfolio, re-engineered for superior performance and seamless integration. This session outlines our new strategic direction, emphasizing collaborative growth with integrators and distributors to create new opportunities and help drive your profitability. Discover how Pelco’s innovative solutions and partnership model can contribute to business success in the security market.
- 1–3 p.m. | Expo Tailgating Party
Step up to the plate and join us for the Expo Tailgating Party on the ESX 2025 Expo Floor, where ESA is bringing the energy and excitement of game day to life. Themed around Atlanta’s love of sports, each corner of the expo will immerse you in a different iconic baseball-inspired experience.
