ATLANTA – In addition to its comprehensive lineup of educational sessions, the Electronic Security Expo (ESX 2025) will also host several informational Tech Talk sessions on the show floor.
The ESX 2025 Tech Talk schedule shapes us like this:
June 17, 10-11 a.m.
Brand Storytelling That Sticks: Crafting Narratives That Captivate & Convert: In today’s crowded marketplace, brands that tell compelling stories don’t just sell products; they create lasting connections. This session will teach you how to harness the power of storytelling to elevate your brand, engage customers, and differentiate yourself from the competition.
Learn how to craft narratives that highlight your company’s journey, values, and milestones in a way that resonates with your audience and builds brand loyalty. Join Eric and Heather with Hybrid Moon to discover storytelling techniques that transform your brand into a memorable experience,
June 17th, 10-11 a.m.
Confidently Transition from POTS Lines: Discover how a new intelligent, end-to-end POTS replacement solution can help you cut costs while maintaining life-safety compliance and mission-critical connectivity.
Powered by a dedicated, hassle-free wireless network, this POTS replacement solution can offer a seamless upgrade path—ensuring your systems stay reliable, secure, and future-ready. Can’t make the talk? Stop by booth #312 (TouchTone/OneTel).
June 17, 11:15 a.m.-12:15 p.m.
Designing to Maximize ROI: With LiftMaster Access Control, go beyond being just an installation partner. By teaming up with the right partners, you can offer a complete ecosystem of services, enhancing your value and opening multiple income streams. Delivering turnkey solutions means more growth opportunities and success, while providing clients with ultimate convenience and security.
June 17, 11:15 a.m.-12:15 p.m.
Make It Rain With Cloud AI For Remote Guarding RMR: Learn how to leverage Actuate’s Cloud AI for surveillance trailers, theft prevention monitoring, and false alarm reduction. We’ll unveil our new software partnerships that will unlock revenue opportunities for remote monitoring like never before.
See why savvy monitoring companies and integrators are switching to Actuate more than any other AI solution on the market. Reduce your overhead and increase customer satisfaction by learning how to leverage the leading AI product for RMR-focused organizations.
All attendees will receive a “Takeover Certificate” for Actuate subscription credit for account takeovers. Details provided in the session.
June 17, 2:30-3 p.m.
“PRIMA TIME”: Say Goodbye to Labor Drains & Hello to RMR Gains: Ready for a smarter, faster way to grow your resi business? Discover PRIMA—Napco’s breakthrough 7-inch all-in-one smart panel with built-in video, Wi-Fi and automation. This tech talk shows how dealers are using it to close more accounts, slash install time, and unlock steady RMR.
June 18, 9:15-10:15 a.m.
Eliminating Fear of the Unknown: Banking Relationships in the Security Industry: Making the decision to borrow against RMR to fund growth can be overwhelming. This panel discussion sponsored by Eastern Bank will walk attendees through the process from the entrepreneur’s initial interest in obtaining funding to the lender and the professionals along the way.
Although there are many unknowns for first time borrowers, the initial investment, strengthening of the management team, and partnership with an industry lender allows for sustainable and rapid growth. This session will allow participants to ask questions of the lender, the entrepreneur, and a consultant that assists first time borrowers throughout the process.
June 18, 12:30-1 p.m.
Unlocking Growth: The New Pelco Advantage
Explore how Pelco’s re-engineered portfolio is designed for superior performance and seamless integration. This session highlights Pelco’s new strategic direction and partnership-driven approach — creating growth opportunities for integrators and distributors alike. Learn how their innovative solutions and collaborative model can help drive profitability in today’s evolving security market.
“ESX Tech Talk sessions bring industry expertise directly to the show floor,” says ESX chairman George De Marco in the association announcement. “From brand storytelling and POTS replacement solutions to maximizing ROI and growing RMR, these focused sessions provide attendees with actionable strategies they can implement immediately.
“This convenient format exemplifies our commitment to valuable education that addresses both the technical and business challenges in the industry today,” he says.
All ESX 2025 registrants have access to manufacturer and service provider-driven Tech Talk sessions.
