SSI Parent Company Emerald Launches New Brand Identity, Website

Emerald says the new brand identity marks an important milestone in its commitment to enriching businesses, supporting communities and building relationships.

SAN JUAN CAPISTRANO, Calif.  — Emerald Expositions Events (NYSE: EEX), parent company of Security Sales & Integration, unveils the launch of its new brand identity, vision and corporate website..

As part of this brand evolution, the company intends to formally change its corporate name to Emerald Holding.

The company says the changes reflect its evolution and core commitment to building dynamic market platforms that integrate live events, community-relevant content and data-focused solutions into uniquely rich experiences.

In August 2018, Emerald acquired SSI, its sister publications CE ProCommercial IntegratorCampus Safety and TechDecisions, as well as Total Tech Summit. 

“There’s never been a more exciting time to be part of Emerald. As our portfolio of events and services has advanced, we have now evolved the Emerald brand to better reflect who we are — a company fully immersed in the industries we serve and committed to supporting the communities in which our customers operate,” says Brian Field, Emerald’s interim president and CEO. “Our goal is to understand the issues our customers face and develop meaningful solutions that help them overcome their challenges and achieve success. Our business is to build our customers’ businesses through experiences that inspire, amaze, and deliver breakthrough results.”

As part of Emerald’s new brand identity, the company has introduced new visual and verbal elements that express its story in a comprehensive way. A newly-designed website delivers an easy-to-navigate, streamlined experience coupled with enhanced content that reflects Emerald’s spirit and vision.

A new corporate logo and brand aesthetic compliment the company’s evolution, marking an important milestone in Emerald’s leadership position in customer-centric market platforms. To experience the new brand and website, visit

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