ESX’s 4 Education Tracks Fast Track Dealers’ Business

ESA-TMA trade show in Indy aims to help attendees win security success race. Read on for insights from sessions based on four different areas of concentration.

INDIANAPOLIS – For security alarm dealers and monitoring professionals there simply is no better educational opportunity on the annual calendar than the Electronic Security Expo (ESX), this year held for the first time in the shadow of the legendary Indianapolis Motor Speedway, June 3-6.

Jointly owned by the Electronic Security Association (ESA) and The Monitoring Association (TMA), ESX’s educational program focused on delivering best practices and new concepts to help run, grow and maximize dealers’ businesses.

Four tracks were offered: Grow Your Business, Maximize Your Monitoring Center, Run Your Company and Rethink the Future.

While the first three tracks offered solid peer-to-peer advice and feedback on a multitude of aspects surrounding running a successful installation and/or monitoring operation, it was the latter category that really stimulated deep thought, discussion and debate.

That was particularly the case for a combined “Counterpoint” session of “Is Good Enough the New Perfection for Protection?” and “The Age of IoT — A Security Armageddon That Creates a Greater Risk Than Burglars?”

The latter topic served as a continuation of the OpenXchange Breakfast session focused on disruptive technologies with Sunflower Labs Founder Alex Pachikox and Union Labs Founder Nate Williams, the first of four keynote-style presentations.

The others were a luncheon featuring former award-winning journalist and viral speaker Dr. Rick Rigsby; a general session with leadership speaker and author Kevin Brown taking center stage; and a closing gathering panel consisting of Mindy Pretzman of the U.S. Secret Service, Indianapolis Motor Speedway Director of Safety & Security Ed Fries and La Grange, Ga., Chief of Police Lou Dekmar.

For more info and images, check out the slideshow.

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About the Author


Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration. Well-versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is nationally recognized as an industry expert and speaker. Goldfine is involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), ASIS Int'l and more. Goldfine also serves on several boards, including the SIA Marketing Committee, CSAA Marketing and Communications Committee, PSA Cybersecurity Advisory Council and Robolliance. He is a certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast. Goldfine joined Security Sales & Integration in 1998.

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