ESX’s 4 Education Tracks Fast Track Dealers’ Business

Nate Williams (left) pointed out how “hero products” that once took decades to penetrate the majority of U.S. homes (e.g. dishwashers) can now do so at the heavily accelerated rate of five years or less. Case in point is Amazon’s Alexa smart speaker devices, with now more than 100 million units sold. However, distribution remains key and Williams said security dealers and integrators are in prime position in that regard with their customer bases.